Reviews the history and prospects of the fast food industry. Focuses on the traditional sandwich and hamburger chains, national vs. regional firms, new firms such as Mexican and Pizza outlets and prospects for the future.
Written in 1997; 1,800 words; 10 sources; $ 63.95
From the Paper:
"OVERVIEW OF THE FAST FOOD INDUSTRY
The fast-food market in the United States was a growth industry beginning in the 1970s. However, by the 1990s both growth and overall sales in the hamburger segment were declining, while there was some growth in other segments. The top three hamburger chains continued to struggle against the tide, facing declining customer base, sales, and profits. The chains were faced with the need to expand their menus in response to the public's demand for lighter, healthier foods and greater variety. The rapidly expanding double drive thru sector seems to be taking over the function that the major hamburger chains used to perform but have largely grown beyond: serving a strictly limited menu of simple food, fast and cheap. McDonald's and Burger King have been exploring new menu items to attract customers. Carl's Jr."
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