Oshkosh B'Gosh

Paper Summary:

"This paper analyzes the clothing brand Oshkosh B'Gosh and related products from the same company. The writer notes that the company has a good reputation, especially for its children's clothing line. Further, the writer points out that the name Oshkosh B'Gosh has a juvenile lilt that sets the brand in the minds of parents, though a more recent effort to extend the brand to adult clothing failed.

From the Paper:

"The brand name Oshkosh B'Gosh extends back to the start of the company in 1895, though the focus of the company has changed since that time. Founded in 1895 in Oshkosh, Wisconsin, Oshkosh B'Gosh, Inc. has grown from a small-town manufacturer of adult work wear into a global marketer of children's clothing and accessories. Best known for its rugged, men's hickory-striped bib overalls, The Company began making the pint size version in the early 1900's, so that children could dress like their fathers."

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