Online Marketing

Paper Summary:

This paper explains that e-marketing incorporates techniques from the traditional marketing spectrum such as price, placement, product and promotion. But, because these lines of reasoning are presented on a much cheaper medium coupled with the potential for personalized advertising and interactive aspects, it has become much more of a business friendly tool than the traditional marketing approaches. It explains that companies such as eBay and KaZaA have lured million of people to their web sites utilizing these modern digital e-marketing approaches.

Outline
I. Introduction
II. E-Marketing related Promotions
Example Two Online Companies
E-Marketing Related Advertisements
Summary and Conclusion

From the Paper:

"It is an outrage that the record companies are coming after average Americans. First of all, The RIAA's fight is with KaZaA - not you and me. So, what does this mean, our IP address will be stored by companies like AOL, Yahoo, Googol or any other internet system we visit. Will this totally stop the anonymity of the internet? I understand that Verizon was forced by the courts to give up all of their user's information who had ever visited KaZaA whether they had downloaded or not. I believe what the guy at said times said, "Critics of yesterday's decision said it will erode privacy rights by giving all copyright holders the power to determine a person's identity without having to prove a copyright-infringement charge." (Glanz, "Verizon must reveal file-sharing customer; Copyright laws at issue in ruling") And Verizon didn't want to give these names up. I think their argument is excellent. The stuff the RIAA was looking for was not on Verizon's machines, it was on the machines in households all over America. After 911 we gave up quite a few rights in the sake of fighting terrorism."

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