Online Banking and Bill Payment

Paper Summary:

Internet marketing not only plays a substantial role in the exchange of goods and services but now, more than ever, the exchange of money has become a marketable aspect of this new and growing market. Three methods of exchange are of interest to this research and also to consumers and marketing professionals. This work addresses PayPal, the RBC (Royal Bank) and also takes a broader look at the alternative exchange systems of credit card transaction processing. In these three methods there are clear indications of change in both demand and reliability.

From the Paper:

"The debate of the nature of online banking as a classification of a stand alone service or an extension of services is a deep one, as many individuals and corporations become more and more aware of the options associated with the changes in banking over the last twenty years. For most companies and individuals, online banking is an extension of the services already provided by their existing bank and yet consumers are also repeatedly being asked to review competitors through services only available online."

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