Describes current trends in online advertising and assesses their overall effectiveness.
Written in 2003; 5,750 words; 20 sources; APA; $ 135.95
Paper Summary:
This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.
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