This paper discusses Marshall McLuhan's book "Understanding Media: The Extension of Man."
Written in 2004; 675 words; 3 sources; MLA; $ 23.95
Paper Summary:
The paper examines Marshall McLuhan's book "Understanding Media: The Extension of Man," and his concept of "The medium is the message" in terms of Ong's theories of orality and oral cultures.
From the Paper:
"Ong's theories of orality make the claim that since oral cultures have no fixed texts, they organize and transmit information in unique ways and the basis or oral thought is memory. Orality relies on the oral visual world. Ong believed that Words come into being through time and exist only so long as they are going out of existence; when I pronounce "reflect," by the time I get to the flect, the re is gone and necessarily and irretrievably gone."
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