Examines the differences in marketing and perception of two cable / satellite television networks.
Written in 2002; 2,400 words; 9 sources; $ 89.95
Paper Summary:
This paper looks at the new BBC America channel and how the British comedies are making a strong impression on a nation which long thought that all England watched was Benny Hill and Masterpiece Theater. It looks at the current trend towards cobranding and at establishing multiple networks in order to further build the programming library.
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