This paper discusses Office Depot in detail in terms of macro-economic, micro-economic, organizational, and customer oriented perspectives. Within these analytical perspectives the company's relative strengths, weaknesses, opportunities, and threats, both internally and externally, are examined. The final analysis indicates that, while Office Depot has reported solid performance earnings, it could be doing better and it should be improving on its return on equity invested ratios.
From the Paper:
"Office Depot is the second largest office-services company in the world after Staples with annual sales in excess of $14b and provides, "more office products and services to more customers in more countries than any other company"(Taking, 2004). Office Depot has been officially incorporated since 1986 and is currently headquartered in Florida where it manages operations in more than 23 countries while employing over 47,000 individual employees and contractors (Taking, 2004). Since Office Depot acquired Viking Office Products it has been on growth tangent that has kept it constantly seeking new international markets. Office Depot maintains operations under the following brands: Office Depot, Viking Office Products, Viking Direct, Guilbert and Tech Depot (Taking, 2004). Office Depot has established itself as leader in all the distribution channels it operates in: retail stores, catalogue and mail order, as well as e-commerce where it has proven revolutionary (Epstein, 2004)."
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