Examines the 1996 E.Coli outbreak through the consumption of Odwalla Inc. juice and the steps taken by the company to reinstate its positive image.
Written in 2002; 650 words; 2 sources; $ 26.95
Paper Summary:
This paper examines the E.Coli outbreak that took place in 1996 when 70 children were found infected with the bacteria after drinking Odwalla's apple juice. The Court heavily penalized the company as it was revealed during FDA investigation that Odwalla was not following proper quality control measures and its products were not being tested for bacterial contamination. Douglas Levin had to take drastic measures to win back the trust of Odwalla's customers.
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