Examines the creation and implementation of e-business strategies at Novartis.
Written in 2005; 1,150 words; 3 sources; APA; $ 39.95
Paper Summary:
This paper discusses creating and implementing e-business strategies at Novartis and the company's underlying problem of not having a discernable Internet based strategy. A "Web Officer" was appointed and proceeded to create and implement a viable strategy.
From the Paper:
"The strategic approach of Novartis to e-commerce moved from a random approach to a professional centralized basis with the appointment of Matthew Timms as chief web officer in August ..."
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