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Novartis E-commerce Strategy
Essay # 69475
Novartis E-commerce Strategy
Examines the creation and implementation of e-business strategies at Novartis.
1,150 words (approx. 4.6 pages) |
3 sources |
APA | 2005
Paper Summary:
This paper discusses creating and implementing e-business strategies at Novartis and the company's underlying problem of not having a discernable Internet based strategy. A "Web Officer" was appointed and proceeded to create and implement a viable strategy.From the Paper:
"The strategic approach of Novartis to e-commerce moved from a random approach to a professional centralized basis with the appointment of Matthew Timms as chief web officer in August ..."More papers on Novartis E-commerce Strategy:
Cite this paper
APA Citation:
Novartis E-commerce Strategy (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Novartis-E-commerce-Strategy/69475
MLA Citation:
"Novartis E-commerce Strategy" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Novartis-E-commerce-Strategy/69475>
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