This paper looks at issues of native North American Indians in the context of imagery and stereotyping. This paper addresses the reasons for why they are stereotyped and how. The paper further discusses the issues of mascots.
From the Paper:
"What is an Indian? If we got our answers purely from mainstream and especially American media, we might believe they all live in tipis, smoke peace pipes and fight cowboys. Other stereotypes include the alcoholic Indian, the Indian as shaman, and the ecologically advanced and aware Native American (Minerd 2000). People create and maintain stereotypes for specific purposes and reasons. Although the problems with racism and stereotyping are numerous and all degrading, the most difficult and disabling issue is the theft of a modern identity and a place in the present world and society."
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