Nokia: The European Exporter of Modern Communications

Paper Summary:

This paper discusses the mobile telephone company known as Nokia and focuses on their business and how they distribute their mobile telephones. It looks at how Nokia shop's atmosphere affects the customers and the reasons as to why Nokia does not sell their mobile telephones through the Internet. It further discusses Nokia and its business background along with certain information regarding new Nokia phones and the number of mobile telephones Nokia creates in a certain time.

From the Paper:

"The company originally began as a paper mill in 1865 and by the 1980's it was the largest manufacturer of toilet paper in Europe (Harbert, 2000). It can be argued that as a manufacturer of paper the company was involved in the communications industry ever since it was formed, however we can see that there were many developments the company would soon embrace. At the turn of the nineteenth century there were advances in chemicals and rubber, the company embraced these changes, also establishing a culture that was adaptive and flexible, able to adapt to the changing environment. It was in 1912 that the first move towards the telecommunication industry was made, with the manufacturing of cables for the new telegraph industry and for use with the new invention that was catching on; the telephone (Nokia, 2002)."

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