Power Your Document
Nike, Inc.
Essay # 71883
Nike, Inc.
This paper describes target marketing at Nike, Inc. through the use of psychographic and sociographic profiling.
678 words (approx. 2.7 pages) |
3 sources |
APA | 2004
Paper Summary:
This paper defines psychographic and sociographic profiling. The author points out Nike's use of psychographic and sociographic profiling in Nike's target marketing and their application to Nike's advertising. The paper gives examples of this type of marketing.From the Paper:
"Nike's psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior. Psychographics are psychological profiles of potential customers in a market that focus on attitudes interests and personal opinions or perspectives. Jeff Jensen,writing in "Advertising Age" suggests that Nike's success is no accident. Since the late ...s, Nike has been using psychographic and sociographic analysis of data to help transform the company from a brand of sneakers to a marquee brand that has become integral to the sports culture it targets in the United States."More papers on Nike, Inc.:
Cite this paper
APA Citation:
Nike, Inc. (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-Nike-Inc/71883
MLA Citation:
"Nike, Inc." 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-Nike-Inc/71883>
Downloadable version: $ 14.95
You will be able to download, read and edit this file once you buy this document
Shopping Cart
| Currency: |
Published by:
The Research Group
Publisher Since:
Nov 08, 2002 We have been in the business of writing papers, reports, and essays for over 30 years. All of our writers are professional writers that write academic research for a living. People that buy our papers are always satisfied with their content and quality.
Explore AcaDemon
Buyer Assistance
Seller Assistance
Share Our Success