Paper Summary:

This paper looks at how major newspapers can effectively leverage their existing print newspapers to increase significant online traffic volume. Both big and small newspaper publishers around the world have realized the importance of having an online version of their publications. It examines how online newspapers are in a strong position to develop significant user traffic that is not only interested in gathering news and local market information, but it is also interested in shopping. It evaluates how, for newspaper publishers themselves, the multifaceted revenue potential could be great despite the resulting increased cost of producing and distributing a print newspaper.

From the Paper:

"The majority of revenues from online newspapers are generated through online classifieds and personals, with slightly less revenue coming from display advertising. The key to a successful online newspaper is attracting visitors. Online publications do so by offering something extra than what is already published in the print newspaper. Many online newspapers offer useful, timely information and highlight the unique aspects of local communities in their Web site content. In addition, the sites must continue to offer breaking news and information, and must be updated regularly to keep readers coming back."

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