Newspapers and the Digital Media

Paper Summary:

The paper looks into the newsroom cuts of two large newspaper companies; Knight Ridder and New York Times Co. It then reflects on the impact of the internet moving in on traditional newspaper turf including blogs. In conclusion, it reflects on the way newspapers have begun to count readership and report it to potential advertisers.

From the Paper:

"Now, when adding in the readership online and subtracting the duplicate readers that subscribe both in print and online, the NAA "found that Web sites increase the total audience by an average of approximately 12%" and more importantly "this was especially true among younger people, with adults 18 to 24 raising their numbers 16% (Saba)." The latter group being most significant to the newspapers as learned in lecture to the vitality and revenue of a newspaper. This is very encouraging to the newspaper medium and beginning to shape ad departments at newspapers nation wide. Some newspapers have merged online and print ad departments so as to be most flexible to clients' needs."

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• Essay # 27871 : "Political Humor in Politics"

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