Analyzes needs, problems & opportunities for any cable channel competing with CNN.
Written in 1996; 1,125 words; 5 sources; $ 39.95
From the Paper:
"Can a new cable channel devoted to news be successful? The market is dominated by Ted Turner's Cable News Network (CNN), which gained notoriety during the Gulf War when it was learned that Saddam Hussein was getting some of his intelligence from the reporters on CNN. Since its initial shaky start, CNN has grown into a respected news organization with bureaus throughout the world and with a track record which has attracted the attention of larger and sometimes better known news organization. Other companies are now considering starting direct competitors to CNN; this research considers what issues a potential competitor should consider, and whether a network that was essentially "sports free" could pose a serious threat to CNN."
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