Negative Election Campaign Advertising

Paper Summary:

The controversy over negative campaign advertising amongst political opponents has been the source of much debate in the past few years. The 2002 American congressional election proved to be no exception to the use of negative ads. This paper provides information concerning the issue of negative campaign ads. It explores the statistical data available about the subject and the effects that negative ads have on the voting public. In addition provides information concerning the impact of negative campaign ads on candidates and political parties.

From the Paper:

"In another election featuring Myrth York as the democratic candidate for Governor and Don Carciri as the Republican Candidate negative ads also played a role in the loss of the election. By all accounts York was ahead in the polls but her negative attacks against he opponent proved to be her undoing. This was the second time that she had run foe office and in her previous attempt she had also lost because of negative campaigning. In the most recent instance the ads that she promoted rubbed constituents the wrong way and proved to be unfounded. This is yet another case of a candidate crossing the line and engaging in negative campaign."

More papers on Negative Election Campaign Advertising:

• Research Paper # 3133 : "Negative Campaign Advertising"
• Research Proposal # 110550 : "Negative Campaigns and Voter Turnout"
• Research Paper # 75682 : "Political Advertising"

APA Citation:

MLA Citation: