A completed research on satisfaction and the attitudes of the bank's customers. Discusses field interviews, target groups, questionnaires and data analysis. Includes tables.
Written in 1999; 1,575 words; 5 sources; $ 55.95
Paper Summary:
National Bank has commissioned Our Agency, Inc. to do a complete customer satisfaction survey. The bank wants data that can be used to create more effective customer service strategies.
This survey involved field interviews, target groups, mailed questionnaires and follow up questionnaires.
From the Paper:
"CUSTOMER SATISFACTION SURVEY PROFILE FOR
NATIONAL BANK
Overview
National Bank has commissioned Our Agency, Inc. to do a complete customer satisfaction survey. The bank wants data that can be used to create more effective customer service strategies.
This survey involved field interviews, target groups, mailed questionnaires and follow up questionnaires.
This survey lasted for four months and was organized in this fashion.
Wave One: Field Interviews
Wave Two: Target Groups
Wave Three: Questionnaires
Wave ..."
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