An examination of the validity of Naomi Klein's book, "No Logo" as it applies to the post-Fordian word.
Written in 2001; 1,530 words; 4 sources; $ 50.95
Paper Summary:
This paper is about the underlying themes of Naomi Klein's best-selling "No Logo" (2000), the "book that became a movement" ? a passionate anti-globalization manifesto. The paper looks at the underlying themes of Fordism and post-Fordism, consumer culture and globalization, and analyzes Klein's arguments while drawing on a variety of sources, both literary, -- William Gibson, Aldous Huxley and George Orwell, and academic --Kennedy & Cohen plus contrasting Klein's socialist agenda with libertarian principles.
From the Paper:
"In No Logo, Naomi Klein analyses the effects of modern advertising on Western society and culture in the late 90s. She argues, for the most part, against its far-reaching effects on everyday life, as well as on the ethical issues associated with the move to a post-Fordist society, where production takes place in third world countries under what is, in effect, 19th century conditions."
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