This paper researches the Nike company focusing on it's women's products.
Written in 2002; 1,000 words; 7 sources; APA; $ 35.95
Paper Summary:
This is a paper about internet marketing research, and uses Nike and it's women's products as a case study to show how this is an effective marketing tool in today's market. The paper gives a brief history of Nike, and looks at its share of the women's market, it's competitors and different ways in which Nike has tried to distinguish itself from the other companies in the women's market.
From the Paper:
"Now we see more and more women becoming physically active and we also see more women's sports being acknowledged, such as the Women's National Basketball Association. Our views towards women as athletes are finally changing for the better. Nike picked up on this and realized that they had a new market to really focus on. Nike Goddess was developed through a very solid marketing strategy, which had much research, and planning behind it. The site should do very well with these young female "Gen-Xers" and "Gen-Yers"."
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