Music and Shopping

Paper Summary:

This paper examines how much research has been done into the effect of retail store ambiance on customer shopping and consuming habits and how scientists have variably looked at the effect that music, scent, and colors have on the retail habits of their consumers. In particular, it looks at how greater detail has been devoted to the consideration of particular types of music, whether it's background or foreground music, and its influences, and how effects are studied in terms of customer mood, shopping duration, and dollars spent in the establishment. It proposes a study to examine the moderating variable of shopper age by measuring whether background music affects younger shoppers (18 to 29 years old) differently than it affects older shoppers (30 years old and over).

Outline
Introduction
Method
Study Limitations
Implications of this Study
Bibliography

From the Paper:

"The sampling design chosen for this study is a nonprobability design. Although this means that there isn't an equal chance for the subject selection in the population, the nonprobability design offers advantages in terms of time and cost that make it appropriate for this study. Since we are interested in doing a small, initial examination of background music on shopping behavior, a small, affordable study is appropriate for this research. The nonprobability design means that the proposed study can be carried out in a cost-effective manner by selecting based on convenience rather than random sampling."

More papers on Music and Shopping:

• Research Paper # 45932 : "The Use of Music in Advertising"
• Essay # 68652 : "Piped Music"
• Research Proposal # 29381 : "Music Effect on Shopping Habits"

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