Mothers Against Drunk Driving

Paper Summary:

This paper provides a review of the history of MADD (Mothers Against Drunk Driving) and its mission, as well as the instrumental methods, techniques, and policies used by the organization. It discusses its lobbying techniques and analyzes the effectiveness of the MADD approach. It looks at how, while the debate continues about the appropriateness of MADD's methods, the fact remains that, since the organization was formed, alcohol-related traffic fatalities have declined 43 percent.

From the Paper:

"By 1990, MADD had grown to 407 chapters, 53 Community Action Teams (CAT) and 32 state offices with affiliates in Canada, England, New Zealand and Australia. The result of the grassroots organizational approach was impressive. Shortly after the group's formation, a Gallup survey showed that Americans cited drunk driving as the most important problem on the nation's highways. Further, in 1993, another Gallup poll indicated that the public had become less tolerant of drunk drivers and more supportive of stiffer penalties. At the beginning of the 21st century, MADD had more than 600 chapters and CATs in all 50 states with affiliates in Guam, Canada and Puerto Rico (Really MADD: Looking Back at 20 Years:2003:3)."

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