This paper examines the product and marketing practices and strategies for MS Window 95, including competition, product distribution, market placement.
From the Paper:
"Microsoft's revenues reached a billion dollars in 1990, and now it is a worldwide business with approximately 20,000 employees, operations in over fifty countries, and revenues of $8.67 billion in 1996. Systems software still accounts for approximately one third of the company's revenues, and applications software provides the other two thirds. Consequently, the Harvard dropout Bill Gates has become one of the wealthiest and most famous men in the world. "
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