Microsoft In The People's Republic Of China

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"Microsoft in the People's Republic of China

Introduction: Making a Buck in the PRC
The PRC is in the throes of making the transition from a command economy to an economy more driven by consumer needs. In the meantime the tendency for government ministries to make managerial and marketing decisions rather than letting private industry make these decisions continues (Khannna, 1995, 3.4).

In order for Microsoft to make a profit in this situation, they must strip their marketing and service aspects to the bare bones. Within Porter's Five Forces Model the entry point for a competitive market is the perceived customer base, followed closely by the suppliers. In the PRC there is a continued tendency for governmental bodies, like the Ministry of Machines and Electronics ..."

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