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Michael Jordan's Economic Impact
Essay # 14643
Michael Jordan's Economic Impact
Analyzes the basketball player's financial impact on the NBA, product endorsements, earning power and media impact.
1,800 words (approx. 7.2 pages) |
10 sources |
1999
Paper Summary:
BackgroundBasketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded
From the Paper:
"THE ECONOMIC IMPACT OF MICHAEL JORDANBackground
Basketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded a "power ranking" that measures 1998 income and media buzz - a blend of prominence on the Internet, magazine covers, on television and radio and in newspaper clips - that can also be a measure of future earnings power (Celebrity power..., 1998, 104). Thus, while comedian Jerry Seinfeld made the most money last year ($267 million) and teen heartthrob actor Leonardo DiCaprio appeared on the most magazine covers (14), it was Jordan who cashed in big time on his name ..."
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APA Citation:
Michael Jordan's Economic Impact (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Michael-Jordan's-Economic-Impact/14643
MLA Citation:
"Michael Jordan's Economic Impact" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Michael-Jordan's-Economic-Impact/14643>
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