Analyzes the basketball player's financial impact on the NBA, product endorsements, earning power and media impact.
Written in 1999; 1,800 words; 10 sources; $ 63.95
Paper Summary:
Background
Basketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded
From the Paper:
"THE ECONOMIC IMPACT OF MICHAEL JORDAN
Background
Basketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded a "power ranking" that measures 1998 income and media buzz - a blend of prominence on the Internet, magazine covers, on television and radio and in newspaper clips - that can also be a measure of future earnings power (Celebrity power..., 1998, 104). Thus, while comedian Jerry Seinfeld made the most money last year ($267 million) and teen heartthrob actor Leonardo DiCaprio appeared on the most magazine covers (14), it was Jordan who cashed in big time on his name ..."
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