Michael Eisner: CEO of Fun

Paper Summary:

This paper examines the life and career of Michael Eisner, the chief executive officer of Disney. The author studies Eisner's meteoric career rise, from a $65-a-week clerk at NBC in 1964 to the youngest CEO of Disney in 1984, a position he still holds today. The paper discusses Eisner's views on leadership, negotiation, competition and the movie industry, citing examples from actions he has taken at Disney. The paper also includes a review of Eisner's autobiography "Work in Progress", from which the author quotes liberally.

From the Paper:

"By the time he was 34 years old, Michael Eisner's imagination and sense of adventure, as well as an uncanny knack for knowing what people will buy, earned him a reputation as one of Hollywood's youngest whiz kids who was destined for big things. His successes at ABC and Paramount Pictures ultimately led him to his career at Disney. Michael Eisner is currently the chairman and chief executive officer of The Walt Disney Company and, according to his biography, lives in Los Angeles with his wife, Jane, and their three sons. This paper will provide a brief overview of Eisner's career and the impact he has had on the Disney empire in particular and the entertainment industry in general."

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