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Metro Credit Union


# 90027
Metro Credit Union
An analysis of Metro Credit Union's (MCU) marketing strategy.
1,125 words (approx. 4.5 pages) | 1 source | 2006 United States


Paper Summary:

This document discusses the marketing strategy of Metro Credit Union (MCU) and its options, focusing on issues such as branding, brand identity and positioning in a competitive environment. MCU is concerned about which market segments to pursue and how to pursue the one it targets. The paper concludes that MCU should pursue a technologically savvy and able online brand identity.

Cite this paper

APA Citation:

Metro Credit Union (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-Metro-Credit-Union/90027

MLA Citation:

"Metro Credit Union" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-Metro-Credit-Union/90027>




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