An analysis of Metro Credit Union's (MCU) marketing strategy.
Written in 2006; 1,125 words; 1 sources; $ 44.95
Paper Summary:
This document discusses the marketing strategy of Metro Credit Union (MCU) and its options, focusing on issues such as branding, brand identity and positioning in a competitive environment. MCU is concerned about which market segments to pursue and how to pursue the one it targets. The paper concludes that MCU should pursue a technologically savvy and able online brand identity.
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