Discusses the challenges faced by both automotive companies for a successful merger.
Written in 2002; 2,700 words; 15 sources; $ 95.95
Paper Summary:
Discusses challenges faced by both automotive companies for a successful merger. Impact on corporate culture. Day-to-day management at the combined organization. Makeup & situation of both companies at the time of the merger. Government subsidies to the automotive industry. Role of competition in the auto industry. What each company has to gain from the merger. Effect on Human Resources (HR). Internal structure. Union culture. Management of multinational organizations. Divesity programs.
From the Paper:
"Introduction
In early 1998, Chrysler Corporation, one of the three leading American automakers, and Daimler-Benz, one of Germany's largest industrial companies (and a leading European car manufacturer), announced a planned merger. Mergers and acquisitions in the 1990s differed from those during the 1980s in that the emphasis had shifted on building stronger organizations in the latter decade while mergers and acquisitions during the 1980s focused on improving short-term profits for the acquiring company. The merger was, in part, the result of participating in a mature industry where expanding profit margins depended on expanding market share, and where globalization played an increasingly important role. The decision for Chrysler and Daimler-Benz to join forces was generally seen by analysts as a positive move for both ..."
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