Megan's Cleaning Service

Paper Summary:

This paper explains that Megan's Cleaning Service will use the information from this research plan to increase business by at least 50% by the end of the year. The author develops the research plan objective by objective, outlining implementation actives and defining evidence that the objective has been met. The paper states that the data will be combined and analyzed to determine the best advertising methods.

Table of Contents
Statement of the Problem
Background Information
Research Plan
Objective 1 (Developmental)
Implementation Actives
Evidence Objective 1 Has Been Met
Objective 2 (Developmental)
Implementation Actives
Evidence Objective 2 Has Been Met
Objective 3 (Developmental)
Implementation Actives
Evidence Objective 3 Has Been Met
Objective 4 (Developmental)
Implementation Actives
Evidence Objective 4 Has Been Met
Objective 5 (Developmental)
Implementation Actives
Evidence Objective 5 Has Been Met
Objective 6 (Evaluative)
Implementation Activities
Evidence Objective 6 Has Been Met
Participants
Evaluation
Design Strategy
Data Collection
Data Analysis
Budget
Personnel
Supplies
Project Timeline
Definition of Terms
Appendices: Customers Opinion Survey
Appendices: Key Survey Results
Is the Cleaning Service Important to You?
What Are the Reasons That You Do Not Use Cleaning Service?

From the Paper:

"Research gathering is helpful to locate the target market. Gathering and analyzing information are important to find the best probable answer for this business; how to grow. Without research, the business owner would not be able to make intelligent and logical decisions. Marketing strategy is very important to grow the business. The 4Ps of marketing: Product (cleaning service), price (how much the service will cost), place (identify the target market) and promotion (advertising type) are the key to achieving these goals. A solid investment in consistent, relatively intense advertising can get the business to an outstanding weekly sales volume. It is very important for an owner of a cleaning business to know who he/she is and what gets him/her excited. This will help the business owner reach his/her goals."

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