Discusses growing role & power of media in presidential campaigns & elections from 1972 to 1984.
Written in 1989; 1,575 words; 4 sources; $ 55.95
From the Paper:
"In early presidential elections the local newspapers, supporting favorite candidates, influenced many voter's choices. Later radio was the avenue that candidates used to reach the people. It was not until 1960, however, that television, with the Kennedy/Nixon debates, began to take over the media's influence on a candidates election. By the time of the 1972 elections, this pattern was set. The mass media had and continues to have a major influence on presidential elections.
One must look at past elections to determine what influence, if any, the media had on the results. Candidates in the 1972 presidential election were George McGovern, for the Democrats and Richard Nixon, for the Republicans.
Nixon won his bid for re-election in a landslide victory, but that victory was made bittersweet by the fact that voter (...)"
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