Media Ownership

Paper Summary:

In this article, the writer discusses that the one concern of all the mass media has been that people should buy products and services. The writer maintains that mass advertising has changed the shape of the media themselves, helping to concentrate ownership. Further the writer claims that the media want people as consumers, and nothing else really matters. It is also discussed that the owners of the media are able to make all the decisions, they also control the information that is received, and they need the public to consume.

From the Paper:

"Ownership of the media is basically of two kinds. Private ownership means profit, but public ownership means that the government can interfere in the mass media. Also, mead ownership is a matter of conglomeration and concentration. The owners of the media are very rich and they have a great deal of political power. Trends today such as convergence are making it easier for the media to have even more money and power. The one concern of all the mass media has been that people should buy products and services. "Mass advertising has changed the shape of the media themselves, helping to concentrate ownership"."

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