Media Giants & The Developing World

Paper Summary:

This paper considers the potential positive or negative contributions that media giants have made in the developing world. The paper discusses how Western media giants have made overall positive contributions to the developing world and that the potential for the media to act as the broadsword of cultural imperialism is clear. Nonetheless, in the process of advancing their own agendas, media giants have inadvertently though sometimes purposefully helped promote positive values and development in the Third World.

From the Paper:

"Transnational media corporations, such as Time Warner, Disney, and Google, have made dubious contributions to the developing world. There is a significant debate over whether or not the media has had a positive or negative effect upon Third World development. Proponents of capitalism and open trade argue that the media has worked to promote communication, provide new outlets for culture, and even assist in the democratization process of developing nations. Opponents of globalization and the media's role in it, however, argue the opposite. They would suggest that multimedia giants should not have free reign in the developing world. Their presence there amounts to cultural imperialism by the West. "

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