Media Convergence as Consolidation to Recapture Readership

Paper Summary:

This paper explores the topic of media convergence. It discusses the question whether or not convergence will allow newspapers to recapture their readership, or if their content will play a bigger factor. The paper argues that with the Internet and more, cheaper, alternative mediums, it is now much easier to have an active competition in contrast to previous newspaper monopolies. The competition allows for richer content that will attract more viewers away from traditional sources.

From the Paper:

"Newspapers in North America have been adopting an open strategy of convergence in recent years. Once the dominant news source, they have been overtaken by television and increasingly the Internet. Concerned with profit margins, they are moving ever further into the realm of television, cell phones, the Internet and other media. The goal of the newspapers is to recapture lost audiences. However, this paper will argue that it is not just alternative mediums of technology, but the content of the news that will ultimately determine their ability to recapture readership. In recent years newspaper readership has been on a decline, while recent decades have been marked by the consolidation of the newspaper industry into fewer hands."

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