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McLuhan on Media


# 27151
McLuhan on Media
This paper discusses the book "Understanding Media: The Extensions of Man" by Marshall McLuhan.
1,219 words (approx. 4.9 pages) | 1 source | MLA | 2002 United States


Paper Summary:

This paper looks at the four major concepts presented by McLuhan-- the idea that the medium is the message, the nature of different messages, different social orders that are linked to their system of communication and how the development of a new technology will lead to a change in each society. The paper analyzes these theories and concludes that technology has a great effect on the social order.

From the Paper:

"The idea that the medium is the message is offered first. McLuhan says that it is characteristic of all media that "the 'content' of any medium is always another medium" (8), meaning that the content of writing is speech, the content of the written word is print, and so on. Media are defined as extensions of man, allowing human senses to reach beyond their normal range. McLuhan finds that "the formative power in the media are the media themselves" (21), and because of this, he finds that technological media are staples or natural resources. Certain staples become for a society a social bond."

Cite this paper

APA Citation:

McLuhan on Media (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-McLuhan-on-Media/27151

MLA Citation:

"McLuhan on Media" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-McLuhan-on-Media/27151>




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Research Group US
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Mar 21, 2001
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