Uses theories by Weber and Ritzer to explore the entry of McDonald's into the Russian market and its influence on the country.
Written in 2002; 2,650 words; 8 sources; $ 97.95
Paper Summary:
This paper examines the expansion of McDonald's into Russia. Ritzer's theory of McDonaldization as an extension of Weber's theory of the 'iron cage' of bureaucracy is applied to the situation. It is concluded that McDonald's is McDonaldizing Russia economically and culturally.
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