Reviews some of the difficulties faced by the McDonald's fast food restaurants in the 1990s.
Written in 1997; 2,250 words; 8 sources; $ 79.95
From the Paper:
"EXECUTIVE SUMMARY
McDonald's has long been the world's largest fast food chain, and it has been the dominant company in the field in the United States for decades. However, this is a highly competitive business, and sales have been reduced for McDonald's even as they have increased for other chains such as Burger King, Taco Bell, and Wendy's. McDonald's sales have continued to increase in foreign markets, but growth was not sustained in the U.S. market and especially was not evident for individual stores. Some of these problems were brought on by McDonald's itself as it tried to open too many stores too close together. Other problems were in the nature of the business and a changing demographic among the customer base.
McDonald's sought new products and new promotions to ..."
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