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McCann-Erickson
Essay # 22452
McCann-Erickson
Examines this advertising agency's clients, ads, finances and strategy.
1,350 words (approx. 5.4 pages) |
9 sources |
1995
From the Paper:
"McCann-Erickson is one of the nation's largest advertising agencies, with offices and subsidiaries around the world. McCann.Erickson is itself, however, a private subsidiary of the Interpublic Group of Companies (IPG), one of the world's largest advertising agency systems. The advertising agency functions of IPG are carried out in more than 75 countries. In addition to McCann-Erickson, Lintas Worldwide, Dalley and Associates and the Lowe Group are also part of IPG's holdings. Advertising agency services are offered in 22 other countries through association arrangements with local agencies that IPG has established.The principal functions of all of IPG's advertising agencies are to plan and create advertising programs for clients, and to place the advertising in various media, including radio, television, magazines and newspapers. The usual advertising ..."
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APA Citation:
McCann-Erickson (2012, January 24). Retrieved February 12, 2012, from http://www.academon.com/Essay-McCann-Erickson/22452
MLA Citation:
"McCann-Erickson" 24 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-McCann-Erickson/22452>
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