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Marriott Hotels


# 19863
Marriott Hotels
A 1993 look at Marriott Hotels and examines historical background, present structure, external environment, weaknesses, opportunities, threats and future strategy.
2,025 words (approx. 8.1 pages) | 5 sources | 1993 United States


From the Paper:

"MARRIOTT HOTELS

Historical Background
The Marriott hotel empire started out in 1927 as a mere rootbeer stand in Washington, D.C. by John Marriott of Utah (Goldwasser, 1986, p. 55). It then expanded into a full restaurant and eventually developed into a chain of restaurants called Hot Shoppes. Hot Shoppes specialized in tamales and chili con carne. Its next step diversification was in the field of airline catering in 1937. Twenty years after that, however, came its major move into hotels. The first hotel was opened in Arlington, Virgina. In 1964, Marriott's son Bill became president of the company, heading a conglomerate of four hotels, forty-five ..."

Cite this paper

APA Citation:

Marriott Hotels (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Marriott-Hotels/19863

MLA Citation:

"Marriott Hotels" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Marriott-Hotels/19863>




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