Marketing

Paper Summary:

This paper looks at the principles of marketing, in particular the four parameters of the marketing mix: price, placement, product and promotion. It shows how these parameters are the foundation for any marketing strategy and discusses other methodologies that can also be used to market a product or service.

From the Paper:

"In addition to the aforementioned strategies, telephone selling is also a method of direct marketing. Through this method the telephone is used to call prospective consumers this method is used in an effort to reduce the time consuming tasks of making personal visits to potential customers. The dictionary of business writes that, "certain products, such as double glazing and central heating, are frequently marketed using this technique. Orders may be taken over the phone, or arrangements are made for sales representatives to visit interested clients." (Dictionary of Business)"

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