Marketing

Paper Summary:

This paper explains that there are three major factors, which effect domestic and international marketing. The author points out these factors as legal, economic and cultural. The paper describes each of these factors.

From the Paper:

"Today small and large companies are able to engage in international marketing and many are eager to do so because of the increased benefits that expanding their market reach can bring. However, there are many factors that affect the long-term success of international marketing strategies and companies ignore these factors at their peril. This research considers three key factors-legal economic and cultural-and their effects on global and domestic marketing. In the United States companies typically use lawyers that are ..."

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