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Marketing in Sports


# 40835
Marketing in Sports
An overview of the marketing strategy used in sports with a focus on the N.B.A. (National Basketball Association).
1,150 words (approx. 4.6 pages) | 7 sources | 2002 United States


Paper Summary:

This paper looks at the basic theory of marketing strategy, the marketing approaches to various sports, the specific marketing approach taken by the N.B.A. (National Basketball Association), its effectiveness, how it can be improved or changed and its future.

Cite this paper

APA Citation:

Marketing in Sports (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Marketing-in-Sports/40835

MLA Citation:

"Marketing in Sports" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Marketing-in-Sports/40835>




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