An overview of the marketing strategy used in sports with a focus on the N.B.A. (National Basketball Association).
Written in 2002; 1,150 words; 7 sources; $ 44.95
Paper Summary:
This paper looks at the basic theory of marketing strategy, the marketing approaches to various sports, the specific marketing approach taken by the N.B.A. (National Basketball Association), its effectiveness, how it can be improved or changed and its future.
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