Discusses culture, environment, and marketing strategy for Ford cars in Poland.
Written in 2003; 8,050 words; 35 sources; APA; $ 135.95
Paper Summary:
This paper discusses culture, environment, and marketing strategy for Ford Motor Company cars in Poland. It examines Polish history and recent events in Poland, and presents a cultural and economic profile upon which to base a marketing strategy. The paper considers Poland a viable market for Ford.
From the Paper:
"This report focuses on Poland a country which has experienced significant economic reforms and privatization in the wake of political changes taking place after Poland has enjoyed rapid growth in ..."
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