Marketing in Finland

Paper Summary:

This paper provides a short historical overview of Finland and then looks at several factors in order to assess the type of people living in the country, the type of economy and what the potential market place is like. The factors assessed include the population, the government and the economy. Different market sectors are also analyzed.

Outline
Introduction
Background and Population
Government
Economic Overview
Marketing of U. S. Products and Services
Leading Sectors for U. S. Export and Investment
Franchising
Electronic Components
Aircraft and Parts
Computers and Peripherals
Computer Software
Travel and Tourism
Pollution Control Equipment
Medical Equipment
General Trade Comments on Exporting to Finland
Summary and Conclusions

From the Paper:

"The Republic of Finland is poised to enter into one of its greatest economic expansions in their long history. With the diverse lines of possibilities available for export one can implement this exportation on a case by case basis, or put another way one step at a time.
Your firm is well equipped, staffed, and has the expertise to handle even multiple areas if this is the course of action one decides to take. With the wide range of products and services available to your firm the strong recommendation is to move ahead beginning with the franchising phase.
There is much to be gained by moving forward and likewise much to lose with hesitation. One can rest assured some other group will seize the opportunity should unnecessary delay be encountered in the decision making process. Finland offers a totally unique opportunity that for most is a once in a lifetime type opportunity. Moreover, once in Finland expansion into the other Baltic nations becomes much like icing on a cake. A bonus for foresight and forthright action based upon these recommendations."

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