Discusses issues related to marketing for LTC facilities.
Written in 2003; 1,575 words; 8 sources; $ 55.95
Paper Summary:
The paper examines factors that impact the shape of marketing for LTC facilities. It looks at demographics, baby boomers, the high cost of LTC, the Medicaid rule, insurance, and personal funds.
From the Paper:
"The purpose of this research is to examine issues related to marketing for long-term care (LTC) environments and examine the context in which marketing has become relevant to the discourse of LTC. Following, will be a discussion on a range of factors that..."
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