An analysis of the success of the marketing campaigns used by Pfizer.
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Paper Summary:
This paper presents an overview of the marketing used at pharmaceutical company, Pfizer. The paper begins with a description of the company's structure and, specifically, of the marketing department. The paper then looks at the specific strengths of this marketing, using Viagra as an example of a successful marketing campaign for a new product. Finally ,the paper mentions the threats that the company needs to be aware of in the market place.
From the Paper:
"Pfizer is undeniably the most successful pharmaceutical company in existence. It rated first in U.S. sales from April 2002 through March 2003, with a total sales number of $20 billion USD, which accounted for 10% of the market share, and 12% growth. It ranked #1 ahead of GlaxoSmithKline, Johnson & Johnson, and Merck & Co., which took the second, third, and fourth spots, respectively. Much, if not most, of Pfizer's success is due to the corporation's marketing genius, which is considered to be among the best in the industry. Pfizer also has one of the best safety records in the industry, which helps in gaining investors and trust in the company."
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