This paper looks at new promotional ideas for marketing magazines
Written in 2002; 5,100 words; 10 sources; $ 128.95
Paper Summary:
The essay explores the new strategies of marketing and promoting magazines keeping in view the new trends in the readership. It analyzes current marketing perspectives and challenges these, while suggesting alternative and revolutionary ideas. It focusses on the older age group in society.
From the Paper:
"It is not difficult to see that the consumer market has changed drastically. Once where there was reign of young consumer who was believed to have the buying power, In order for any good marketing and promotion campaign to work it is important to realize when there is a need for change to ensure that the business aims to prosper and reach its aim. Promoting and marketing the magazines in such a way that it will attract older consumer is in light of this research the only way forward, and it is time for the publishers to review its policies."
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