This paper discusses the issues of marketing financial products to the high worth Hispanic population segment in South Florida.
Written in 2004; 904 words; 3 sources; APA; $ 31.95
Paper Summary:
This paper explore the most effective use of the mass media reach high net worth Hispanics in South Florida when selling wealth management products. The author defines their perceptions of different financial institutions in South Florida. The paper identifies products most important to them.
From the Paper:
"According to the U. S. Census Bureau, the Hispanic population in the United States increased by between ... and ... making Hispanics the fastest-growing minority group in America. It is projected that the Hispanic population will triple in size by ... reaching .... of the total U. S. population. Marketing to U. S. Hispanics is complex as the Hispanic population is a homogeneous marketing segment, yet they are a richly diverse group representing seventeen Latin American countries in addition to Puerto Rico and the Caribbean. Cultural traits, traditions and ..."
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