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Marketing To Wealthy Hispanics


# 72464
Marketing To Wealthy Hispanics
This paper discusses the issues of marketing financial products to the high worth Hispanic population segment in South Florida.
904 words (approx. 3.6 pages) | 3 sources | APA | 2004 United States


Paper Summary:

This paper explore the most effective use of the mass media reach high net worth Hispanics in South Florida when selling wealth management products. The author defines their perceptions of different financial institutions in South Florida. The paper identifies products most important to them.

From the Paper:

"According to the U. S. Census Bureau, the Hispanic population in the United States increased by between ... and ... making Hispanics the fastest-growing minority group in America. It is projected that the Hispanic population will triple in size by ... reaching .... of the total U. S. population. Marketing to U. S. Hispanics is complex as the Hispanic population is a homogeneous marketing segment, yet they are a richly diverse group representing seventeen Latin American countries in addition to Puerto Rico and the Caribbean. Cultural traits, traditions and ..."

Cite this paper

APA Citation:

Marketing To Wealthy Hispanics (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Marketing-To-Wealthy-Hispanics/72464

MLA Citation:

"Marketing To Wealthy Hispanics" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Marketing-To-Wealthy-Hispanics/72464>




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The Research Group US
Publisher Since:
Nov 08, 2002
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