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Marketing Theory


# 36057
Marketing Theory
A review of general marketing theory, with a focus on the four Ps and the use of SWOT Analysis.
900 words (approx. 3.6 pages) | 4 sources | 2002 United States


Paper Summary:

This paper discusses the four Ps and use of SWOT analysis in marketing. Yes there is a lot more to marketing than simply finding out what people want and providing them with a product that fits the research. But before going into the discussion, first we need to understand the concept of marketing.

Cite this paper

APA Citation:

Marketing Theory (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-Marketing-Theory/36057

MLA Citation:

"Marketing Theory" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-Marketing-Theory/36057>




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