Marketing Technology

Paper Summary:

This paper looks at the latest technological trends in the marketing field. The terms - database marketing, sales force automation and virtual reality - are all individually defined. All three technologies offer specific advantages and disadvantages for their use. The paper shows how the use of these new technologies must be based solidly on the type of product, costs incurred, and the nature of relationship with clients. When used in a judicious way, all three technologies can have a viable and positive effect on a company's marketing strategy.

From the Paper:

"Database Marketing

As the name suggest, database marketing simply involves the extensive use of database systems, and tools related to databases within the field of marketing. Database marketing allows a company to use all information in their databases (or any other useful external information) in a potentially wide variety of marketing efforts. Further, information gleaned from company databases can be used to evaluate new markets, and assess the potential for potential products (db-marketing.com, Overview)."

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