A summary of marketing tactics and research for Procter and Gamble's Crest Whitestrips product.
Written in 2003; 920 words; 1 sources; APA; $ 31.95
Paper Summary:
This paper studies Procter and Gamble's marketing strategy, focusing on a case study of one of the company's products: Crest Whistestrips. The paper, which includes a copy of an article detailing market research for Whitestrips, summarizes the effect that the market research had on Procter & Gamble's marketing strategy and tactics for that product.
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