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Marketing Strategy at Procter and Gamble

# 70003
A summary of marketing tactics and research for Procter and Gamble's Crest Whitestrips product.
920 words (approx. 3.7 pages) | 1 source | APA | 2003 | United States
Published on: Jan 01, 2003

Paper Summary:

This paper studies Procter and Gamble's marketing strategy, focusing on a case study of one of the company's products: Crest Whistestrips. The paper, which includes a copy of an article detailing market research for Whitestrips, summarizes the effect that the market research had on Procter & Gamble's marketing strategy and tactics for that product.

Cite this paper

APA Citation:

Marketing Strategy at Procter and Gamble (2012, April 01). Retrieved May 23, 2012, from http://www.academon.com/Essay-Marketing-Strategy-at-Procter-and-Gamble/70003

MLA Citation:

"Marketing Strategy at Procter and Gamble" 01 April 2012. Web. 23 May. 2012. <http://www.academon.com/Essay-Marketing-Strategy-at-Procter-and-Gamble/70003>




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Nov 08, 2002
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